Sampling
Field Report: Our Visit to a Surprise Hennessy Sensory Pop-up in Orlando
You couldn’t miss it. A bright red, branded shipping container with its doors and walls propped open to reveal several interactive sampling stations surprised passersby when it popped up in the usually quiet parking lot at The Loop’s ABC Fine Wine & Spirits store in Orlando on July 11. It was Hennessy’s Made for More...
Potty Humor: 10 Ways Personal Care Brands are Cleaning up with Experiential Marketing
There was a time when personal care brands, and the consumers who used them, would rather not address the category head-on, often relying on metaphors rather than candid conversations. But those days appear to be coming to an end with an influx of straightforward, typically humorous, activations that tout bathroom-related products and services without shying...
How Skincare Brand The Outset Capitalized on a Monthlong Pop-up at The Grove
E-commerce skincare brand The Outset activated its first-ever pop-up, The Sensitive Skin Clinic, around an ambitious timeline and effort—one full month in the highly trafficked shopping hub, The Grove L.A. The experience, open May 24 to June 19, strategically took place near Sephora and Nordstrom in the Glass Box space and offered plenty of samples,...
The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes
This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and gigantic boomboxes.