Sponsorships
The Brief: Breakup Cookies and Human Beer Ads
This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads.
Fans Huddle Around AT&T’s 5G Helmet at the CFP National Championship in Houston
As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology.
Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival
For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with...
Executive Q&A: Inside Dos Equis’ College Football Tailgate Throwdown Campaign
Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. But according to Heineken USA cmo Jonnie Cahill, being an advertising-led brand wasn’t enough. “That’s a...