Sponsorships
Director’s Cut: Why Acura is Committed to its Long-standing Sundance Partnership
After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan. 20-30, once again went virtual....
Get a Quick Overview of Sponsorship Activations from X Games Aspen
Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. 21-23 at Buttermilk Ski Resort in Colorado, were no exception. In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included...
State Farm Kicks Off the NFL Season with an AR-fueled Football Hunt
Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup...
How iHeartMedia is Scaling Music Fan and Sponsor Engagement
Setting the stage for what hybrid music festivals can deliver to both attendees and brand sponsors, the 2021 iHeartRadio Music Festival went live Sept. 17-18 at T-Mobile Arena in Las Vegas with in-person performances and experiences for consumers. Hosted by Ryan Seacrest, the festival also included a daytime stage and brand experiences on Sept. 18...