Sponsorships
Fan Engagement: Five Brands That Aced the US Open
The 51st annual US Open Tennis Championships kicked off with a bang, drawing in a record 68,000 fans on Opening Day of the competition (Aug. 19 to Sept. 8) at the USTA Billie Jean King National Tennis Center in Queens, NY. In addition to catching all of the on-court action, attendees had the opportunity to...
An Esports Journey: Q&A with Hershey Company’s Head of Media Charlie Chappell
For a CPG brand like Hershey, whose target market is essentially everyone over the age of 12 in the United States, it’s important to keep tabs on where younger generations are consuming their media. So, in an effort to connect with those audiences, the company turned to Twitch and its 15 million daily active users,...
Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience
Sports buffs are demanding more interactive experiences. Key data partnerships are helping sports properties deliver Professional sports and technology were always destined to be partners in crime. Sports fans have long embraced the time-honored tradition of tracking statistics on every player, team and matchup, and modern technology solutions are delivering that data to fans faster...
Betting on the Farm: The Best of Bonnaroo 2019
We returned to the Bonnaroo Music & Arts Festival in search of fresh sponsors, experiences and ‘happy’ consumers.