Sponsorships
Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert
Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA festival’s second and final weekend, April 19-21, we offer our...
MTV Spring Break Makes a Comeback with an Experiential Marketing Twist
Talk about a reboot. MTV made a splash in the experiential world with the revival of MTV Spring Break in Cancun, Mexico, March 23-28, at the Grand Oasis Cancún Hotel. Elements included playful, Instagrammable decór, televised beach parties, dj sets from “Jersey Shore’s” Pauly D and Vinny, live MTV programming and music concerts, a floatie-filled pool...
How Chevy is Making a Difference Among Girls with its Soccer Sponsorship
Sponsorships connect brands to consumer passion points, but they can also open doors to help brands make a real difference in the lives of fans. Chevrolet recently wrapped a fifth season of its GoalKeepers campaign, a program built with the Women’s Sports Foundation surrounding the brand’s Manchester United sponsorship in the U.K. The goal of...
Torchy’s Tacos, Music and a Tiny House: Inside DoorDash’s First SXSW Event
You might think it’s a challenge engaging consumers in the on-demand economy, but at SXSW, DoorDash, the food delivery platform available in more than 3,300 cities in the U.S. and Canada, welcomed the challenge with open doors. In its first-ever physical space at the annual festival in Austin, DoorDash activated the “Tiny Home Away from...