Sponsorships
US Open of Surfing: Vans Engages Action Sports Fans With Music, Art and Family-Friendly Experiences
The annual Vans US Open of Surfing, a massive, free-to-the-public action sports festival, features world-class surfing, skateboarding and BMX biking competitions in Huntington Beach, CA, but it’s also home to an array of sponsor activations. At this year’s event, held July 28 to Aug. 5, more than 20 brands pitched tents and erected beach builds...
Panorama Music Festival Sponsors Engage Fans With Digital Art, Dive Bars and Dunk Contests
New York City’s Panorama Music Festival, held this year July 27-29 on Randall’s Island, may only be three-years-old, but it has quickly become home to some of the industry’s most innovative brand activations.
Inside Panorama 2018: Digital Art, Gaming and Glitter
Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial...
Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences
The logistics alone will blow your mind: 64 matches over 32 days in 11 cities and 12 stadiums. Even for an industry veteran like Visa, pulling off FIFA World Cup sponsorship experiences across the world’s largest country—and smaller-scale activations in 100-plus markets around the globe—was no easy feat. But FIFA’s official payment services provider was...