Sponsorships
Inside the US Open: Five Brands That Scored With Tennis Fans
Fan-centric activations add topspin to tournament sponsorships More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among them. Held Aug. 27 through Sept. 9 in Queens, NY, the USTA’s renowned tournament marked its 50th anniversary by offering attendees nostalgic...
Experiential Art, Powered by HP: Inside Panorama Music Festival’s ‘The Lab’
New York City’s Panorama Music Festival, held this year July 27-29 on Randall’s Island, may only be three years old, but it has quickly become home to some of the industry’s most innovative brand activations.
US Open of Surfing: Vans Engages Action Sports Fans With Music, Art and Family-Friendly Experiences
The annual Vans US Open of Surfing, a massive, free-to-the-public action sports festival, features world-class surfing, skateboarding and BMX biking competitions in Huntington Beach, CA, but it’s also home to an array of sponsor activations. At this year’s event, held July 28 to Aug. 5, more than 20 brands pitched tents and erected beach builds...
Panorama Music Festival Sponsors Engage Fans With Digital Art, Dive Bars and Dunk Contests
New York City’s Panorama Music Festival, held this year July 27-29 on Randall’s Island, may only be three-years-old, but it has quickly become home to some of the industry’s most innovative brand activations.