Sponsorships
Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences
The logistics alone will blow your mind: 64 matches over 32 days in 11 cities and 12 stadiums. Even for an industry veteran like Visa, pulling off FIFA World Cup sponsorship experiences across the world’s largest country—and smaller-scale activations in 100-plus markets around the globe—was no easy feat. But FIFA’s official payment services provider was...
Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program
Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which took place June 7-10, and entertained more than 300,000 consumers with an expo, festival experiences, outdoor stages and concert. As the official ride of the fest, Chevrolet engages fans across three activations including the Chevy Breakout Stage at Walk of...
MINI Creates ‘Mini Extensions’ on an Annual Fundraiser with a Tour, Sponsorship
In the experiential marketing world, summer is mobile tour season. And while many brands are hitting the open road on journeys across the country, MINI in June took a decidedly hyper-local approach to a mobile tour as part of a cause-marketing program benefiting New York City’s Sing For Hope and its annual fundraiser for arts...
Sponsorship: BullFrog Sunscreen Connects With Outdoor Enthusiasts at the GoPro Mountain Games
BullFrog Sunscreen may have been a little frog in a big pond at the GoPro Mountain Games, June 7-10 in Vail, CO, but it managed to make a splash with a variety of touchpoints including sunscreen application stations, giveaways, roaming brand ambassadors and a beanbag toss-style “Cliff Hanger” game. The activation marked the brand’s third...