Sponsorships
Country Music Events: How Big Brands are Building Loyalty
The Wide-Ranging Fan Base Spans Regions and Generations It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the...
Taste of Home Leverages Facebook Live to Give its Sponsors a Boost at Kids Fest
Event marketers have long been aware of the benefits of experiential programs when it comes to creating awareness, changing brand perception and making that all-important one-on-one connection with their target audience. In the case of Taste of Home, a Trusted Media Brands publication that has activated live event programs with sponsors and advertisers for years,...
State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference
State Farm returned this year to the music festival and concert circuit once again with its #HereToHelp Lounge but this time with a new platform, NeighborhoodOfGood.com, an engagement tool that encourages attendees to volunteer in their communities. The brand’s #HereToHelp activations at Austin City Limits, Bonnaroo, Lost Lakes and other festivals include a help desk...
Advocacy-Driven Events and an Eco-Chic Lounge Mark Citi’s Global Citizen Sponsorship
For Freedom. For Justice. For All. It’s the slogan non-profit Global Citizen operates under on its mission to end extreme poverty and “solve the world’s biggest challenges.” In the days leading up to the sixth annual Global Citizen Festival in Manhattan, Citi did its part to bring that mantra to life through advocacy-driven sponsorship activations...