Sponsorships
Super Bowl LII: Experiential Marketing from Minneapolis
Temperatures may have been in the single digits for Super Bowl LII on Sunday, Feb. 4, but that didn’t stop football fans from getting out and engaging with brands at events across Minneapolis, including Super Bowl LIVE, the big game’s annual free festival.
Super Bowl LII: Schwan’s Celebrates 65 Years With a 40-Foot Tailgate Truck Tower
In the days leading up to Super Bowl LII in Minnesota, as the New England Patriots and the Philadelphia Eagles packed their bags and headed for the airport, Schwan’s Home Service was parked in downtown Minneapolis enjoying a home field advantage. The food delivery brand, a founding partner of the Minnesota Super Bowl Host Committee,...
Wilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football
It’s a seemingly simple leather ball that is kicked, tossed and caught on youth, college and professional football fields across the country, but there’s a rich story to be told for this product that’s as American as apple pie. For Wilson Sporting Goods, which has supplied the Official Leather Game Football for the NFL since...
ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground
ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland,...