Sponsorships
Citi’s Intimate Year-Round Concert Platform Takes Over Grammy Week
What began as a curated entertainment platform to give cardmembers access to concerts that have traditionally been reserved for industry insiders at Grammy Week has evolved into into a year-round program for Citi and partner Live Nation. The event series, Citi Sound Vault, offers Citi cardmembers unrivaled access to top artists in intimate venues. This year’s program, which kicked off during Grammy...
Super Bowl LII: Hallmark Spreads Love with Kittens, a Pop-Up and a Social Campaign
You may think of Hallmark and picture greeting cards, but the “moments” brand wants consumers to know it is so much more than that. For its Super Bowl LII presence, Hallmark, a founding partner of the Minnesota Super Bowl Host Committee, set out to bring to life the brands under its umbrella with multiple experiential...
The Points Guy’s Pre-Grammys Event Takes Attendees on an A/V Journey to Four Countries
Like travel, music can transport people to another place and time, a concept that served as the underpinning of the strategy behind The Points Guy’s pre-Grammy Awards event on Jan. 23 in New York City, hosted in partnership with Starwood Preferred Guest. The travel guide platform leveraged one of the biggest pop culture moments of the...
Super Bowl LII: StubHub Transforms Target Field into a Sports Fan’s Paradise
The Super Bowl marks StubHub’s largest event of the year, an opportunity to transform the act of handing over tickets that fans have ordered to the big game into a brand engagement. Each year, StubHub is charged with leveraging a physical location at which fans can pick up those tickets (Super Bowl tickets cannot be...