Sponsorships
Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors’ formula for kefir from the mountains of the...
Q&A: Audible’s James Finn Reflects on the Impact of Experiential, Authenticity and Fandom
Throughout this year, Audible has set out to prove that its experience isn’t limited to the ear. The brand has embarked on a tour of tentpole festivals in the U.S., popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets...
The Brief: Cosmic Luggage and $0 Days
This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators.
The Brief: COLAsseums and StreamHouses
This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s StreamHouse.