Sponsorships
How HP Turned Demos into Journeys at Panorama
HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.
Citi Uses Virtual Reality to Put Music Fans in Front Row Seats
Virtual Reality is growing rapidly, a fact not lost on Citi, which later this year will incorporate the technology into 10 concerts as part of its “Backstage with Citi” program. Since 2015, when it signed on as title sponsor of the Citi Concert Series on NBC’s “Today” show, Citi has hosted concerts by big-name artists...
Cisco Head of Events Shares Her Thoughts on Sponsoring Rio
In a year when many sponsors scaled back activations or pulled the plug entirely, Cisco, which has been doing business with the Brazilians for more than 20 years, stayed the course at the 2016 Summer Olympics in Rio. The technology giant left behind a legacy that will endure long after the last athletes packed up...
Weeklong Engagements Fuel AT&T’s All-Star Game Sponsorship
Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold...