Sponsorships
Toyota Turns a Gas Station into an Eco-Friendly Oasis
Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The...
Seven Branded Moments That Caught Our Attention at MLB All-Star FanFest
Event Marketer rounded the bases at Major League Baseball’s All-Star FanFest over the summer to get in on all the brand action taking place at the “largest interactive baseball theme park in the world.” From autograph signings with some of the biggest names in the game, to batting, pitching and base-stealing experiences, to in-depth clinics on a...
How HP Turned Demos into Journeys at Panorama
HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.
Citi Uses Virtual Reality to Put Music Fans in Front Row Seats
Virtual Reality is growing rapidly, a fact not lost on Citi, which later this year will incorporate the technology into 10 concerts as part of its “Backstage with Citi” program. Since 2015, when it signed on as title sponsor of the Citi Concert Series on NBC’s “Today” show, Citi has hosted concerts by big-name artists...