Sponsorships
Photo Gallery: Inside Jack Links’ Ultimeat Meatathon
How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack Link’s, you roll out a 612-foot long obstacle course and challenge consumers to feed their wild side. (Check out the full story here.) The brand activated its Ultimeat Meatathon event June 11-12 in Brooklyn, NY, as part of its sponsorship...
Data-Driven Storytelling Fuels Spotify House at Cannes
Spotify drummed up its biggest presence to date at the Cannes Lions International Festival of Creativity this year (June 18-24), providing insights on its global narratives and showcasing its in-depth understanding of user data. In addition to hosting events on the festival’s main stage, the brand activated its Spotify House for a fourth consecutive year,...
Jack Link’s Marks Jerky Day with an Ultimeat Meatathon
Jack Link’s beefed up its sponsorship of the Brooklyn, NY-based Northside Festival (June 11-12) with a 612-foot long obstacle course that encouraged consumers to tap their primal side. Dubbed the Ultimeat Meatathon, the activation paid tribute to National Jerky Day—and EM was there to capture the action in all its meaty glory. The event marked...
Budweiser Crafts a Country Music Festival Strategy on Authenticity
Budweiser this summer is serving up cold beers and a little local flavor with Budweiser Country Club, a two-level barn experience activating at four country music festivals. The program, which marks a significant expansion of Budweiser’s investment in country music, kicked off at Stagecoach Festival in Indio, CA, April 29-May 1. The open-air build out,...