Sponsorships
Air France Lands a Mutli-Faceted Presence at the L.A. Marathon
Air France served as the official airline sponsor of the 2016 Sketchers Performance Los Angeles Marathon Feb. 12-14 deploying multiple activations to engage runners and spectators over the course of the event. Running events are a big part of the airline’s sponsorship portfolio domestically and internationally, which includes its own proprietary race France Run, which...
Google Chromecast Drives Trial at Music Festivals
To connect with tech-savvy consumers, Google took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village in December, activating an experience that included demos with Google product specialists, meet and greets and other touchpoints. Google also activated a similar experience at Outside Lands in San Francisco last summer. Both events contributed...
Special Report: Super Bowl 50
Super Bowl 50 may have taken place, officially, at Levi’s Stadium in Santa Clara, but for football fans and brands, San Francisco was ground zero for experiential before the big game.
Dew Combines Basketball, Tech and Art at All-Star 2016
In its largest integrated campaign since parent company PepsiCo signed as official food and beverage sponsor of the NBA, Mountain Dew combined basketball, art, technology and culture into an interactive experience during All-Star 2016, which took place Feb. 12 to 14 in Toronto. Google’s Tilt Brush virtual reality painting app was a highlight of the...