Sponsorships
Amex Goes IMAX for First-Ever Live-Streamed Sporting Event
With more than 150 consecutive sold out games and a season ticket holder waitlist of more than 20,000 fans, the Golden State Warriors aren’t exactly accessible. To help bring cardmembers closer to the NBA team, American Express on April 7 produced the first-ever live stream of a sporting event in the U.S. Showcasing the Warriors’...
Bud Flaunts its Tech Savvy with Immersive Reality
Budweiser Beer Garage at South By Southwest Interactive Goes 4D People don’t usually associate Budweiser with the world of high-tech. More often, images of cool guys, hot girls and adorable puppies and Clydesdales come to mind. But the Budweiser Beer Garage at South By Southwest Interactive changed all that for attendees who stopped by the...
Grumpy Cat and Friskies Unite for #CatConcoctions
Friskies on March 12 and 13 leveraged the influence of pop culture icon Grumpy Cat to promote its newest wet cat food offering, Cat Concoctions, at the South by Southwest Interactive (SXSWi) festival. The activation marked the fourth year the brand has teamed up with the frowning feline to create a consumer experience at the...
What’s Driving Honda’s Thriving Music Strategy
Honda on March 22 announced at a “Race Cars and Rock Stars” press event at the New York Auto Show that Demi Lovato and Nick Jonas will headline its 2016 Honda Civic Tour. At each stop on the 37-city tour, one ticket holder and a guest will receive a backstage VIP experience, including an arena...