Sponsorships
SELF and Fidelity Women’s Event Offers Lessons on Success
Financial fitness and career advice were top of mind at a discussion and networking event co-sponsored by SELF magazine and Fidelity Investments. About 400 women attended the event entitled “Empowering Conversations: So You Want To…,” which took place on Nov. 17 at New World Stages in New York City. On-site activations included a professional headshot...
AT&T U-verse Draws Consumers with Graffiti Art
The sky was the limit for AT&T U-verse at the Austin City Limits Music Festival, where the brand promoted its GigaPower Internet and TV service through a host of engagements that aligned themselves with the event’s culture. Over two three-day weekends (Oct. 2-4 and 9-11), the brand offered demos by local artists, a recharge lounge...
Amex Activates Hawks Island for Football Fans
American Express on Oct. 18 provided Seattle Seahawks fans with their very own tailgating oasis in the form of Hawks Island—a first-of-its-kind pregame experience held on a 200-foot barge in the Puget Sound. Free to cardmembers over the age of 21, the event offered complimentary food and beverages and live entertainment from 9 a.m. to...
How Goodyear Boosted Employee Engagement
For Goodyear, the sponsorship of the new Akron Marathon Rubber City Race Series Half Marathon & 10K wasn’t just an opportunity to engage and support the community in which its global headquarters is located. The sponsorship also offered an opportunity to boost engagement within—starting with the brand’s employees in the lead up to race day...