Sponsorships
Toyota’s Fantasy Football Hall of Fame Gets Real
The Toyota Hall of Fame, which has lived online as part of Yahoo! Sports’ Fantasy Football experience since 2007, has entered the real world as part of the Yahoo! Game Day area at Levi’s Stadium in San Francisco. “Anytime you can take a digital experience that has worked as well as it has for us,...
How Pepsi’s Hyped for Halftime Serves Up Content
Live events as TV ads? It’s happening, and there’s no brand more prolific in the space than Pepsi, whose Get Hyped for Halftime campaign this year brought its event marketing literally to the millions through a blend of content running on TV and digital sites, including its own and those of its partners, all to...
Lipton Iced Tea’s Launch Event Sparkles at Sundance
There was a different sort of bubbly on the scene at the Sundance Film Festival—tiny bubbles at Lipton Iced Tea’s launch event for its new sparkling tea line. The 125-year-old brand’s presence in Park City, Utah, a three-day pop-up lounge, helped kick off a three-month sampling tour to promote the sparkling teas at festivals across...
Fan Fest Scottsdale Scores With Sports Fans
Dick’s Sporting Goods, Coca-Cola and presenting sponsor Cox Communications were among the brands activating at Fan Fest Scottsdale at Scottsdale Fashion Square, which took place Jan. 26 to Feb. 1. The Fan Fest tapped into the excitement generated by the Super Bowl XLIX, which took place on Feb. 1 at the University of Phoenix Stadium...