Sponsorships
Sports Marketing: Lever 2000 Cleans Up at US Open
To engage consumers and gain awareness and trial Lever 2000 is serving up a US Open sponsorship activation that includes free group tennis lessons a sweepstakes to win five days in New York City and tickets to this year’s finals match as the grand prize. In addition an online component offers site visitors a reality...
Allstate Tailgates To Boost Local Ties
Allstate Tailgates To Boost Local TiesAllstate’s Field Goal Net program (think good hands logo catching field goals at college games) has doubled since 2005 to include 60 schools and 16 bowl games. This year the program grows again with the addition of the Allstate Good Hands Net Mobile Tour which kicked off September 8 and...
Alltel Gives Friends And Fans A Shot At MVP
Alltel’s My Circle First And Ten sweepstakes gives one fan from each of 16 collegiate and professional football teams a shot at winning $100 000. One randomly chosen competitor gets to take the field along with his or her “ten” (the people they call for free based on Alltel’s signature cellular plan) to complete a...
Sponsorships: Pepsi Expands Dew Tour Partnership Drops X Games
Pepsi will expand its title sponsorship of the Dew Tour action sports property to include a Winter Dew Tour starting with the 2008-2009 season. The new series in partnership with NBC and the AST (Action Sports Tour) will feature events such as snowboarding and freeskiing at three winter tour stops increasing the total number of...