Sponsorships
The Seven Secrets of Municipal Sponsorships
In 2003 Snapple’s groundbreaking $106 million deal with New York City guaranteed the beverage brand exclusive access to the Big Apple’s 1 200 schools. The partnership made headlines and drew national attention.
How Long Should Your Sponsorship Agreement Last?
Thanks to advanced data analysis and filtering software choosing which property to sponsor isn’t always as difficult as it used to be. After the property is identified the brand faces several challenging decisions including how long the sponsorship agreement should last. Before signing on the dotted line consider these three things.
Sports Marketing: Puma Creates Regional Golf-And-Gamble Scrambles
If PUMAPalooza doesn’t sound like your dad’s golf tournament then the marketing message is spot-on. Puma the German tennis shoe and athletic apparel company is launching a series of proprietary golf scramble events to shake up the game’s staid persona and get the word out about its recent entree into the golf category.
Sponsorships: Valspar Builds Awareness with US Open Tie
Paint and coatings manufacturer Valspar is hoping to create some visibility for its new consumer paint brand as a sponsor of the United States Tennis Association’s 2007 US Open.