Sponsorships
Sports Marketing: Sunoco Targets NASCAR Fans
Sunoco is bringing together four of NASCAR’s top drivers—Dale Earnhardt Jr. Tony Stewart Kasey Kahne and Jimmie Johnson—with Orange County Choppers (of Discovery Channel’s “American Chopper” fame) to design a custom motorcycle for each driver. Sunoco is the fuel category sponsor of both NASCAR and OCC. The drivers put their own personal touches on the...
Targeting: Visa Sponsors Amateur Filmmaking Competition
Visa is taking a cinematic approach to its newest sponsorship. The company has partnered with the 48 Hour Film Project (48HFP) the oldest and largest international timed filmmaking competition as sponsor of the 48HFP 2007 Tour and title sponsor of the “Life Takes” Invitational which will provide one amateur filmmaker with the opportunity to showcase...
Activation: Sharp Leverages New MLB Deal At All-Star Game
Sharp Electronics kicked off its three-year deal as the HDTV category sponsor of Major League Baseball with a major on-site presence at the 2007 MLB All-Star Game held last week in San Francisco. The company featured MLB content on its AQUOS HD LCD TVs in three locations including a 40-foot-by-40-foot sports den (think fantasy living...
Sponsorships: Wrigley’s Announces Deal With NBA
Wrigley’s is bringing five of its chewing gum brands together under one umbrella deal that will make the company—and its brands—the category sponsor for the NBA. As such the five brands—Big Red Doublemint Juicy Fruit Winterfresh and Wrigley’s Spearmint—will share status as the official chewing gum of the NBA.