Sponsorships
Teva Hits Vail for a Mountain Games Sponsorship Program
MANY BRANDS rely on their biggest sponsorship properties as once-a-year platforms for launching new products making big announcements and getting face time with customers. But few take full advantage of all the ways a title sponsorship can carry their brand’s momentum throughout the rest of the year.
How to Protect Sponsorships from Fallen Stars
It’s all fun and games until somebody loses the series—or fails a drug test or wrecks that shiny new race car or gets arrested or burns a house down or well you catch our drift. Can your sports sponsorship stand on its own if your team (or its marquee athlete) doesn’t perform? As any experienced...
Amex Adds Online Element To Tribeca Film Festival Sponsorship
American Express a sponsor of the Tribeca Film Festival since the event's inception in 2002 has added a few new wrinkles to its sponsorship: a new online film competition for budding filmmakers and new activities at the festival's family-themed street fair. The 15 Second Clips Competition invited participants to submit video shorts at Amex's...
The Seven Secrets of Municipal Sponsorships
In 2003 Snapple’s groundbreaking $106 million deal with New York City guaranteed the beverage brand exclusive access to the Big Apple’s 1 200 schools. The partnership made headlines and drew national attention.