Sponsorships
Acura’s Sundance Experiences Extend Beyond Park City
For its fifth consecutive year as presenting sponsor of the Sundance Film Festival in Park City, Utah, Acura activated a multi-layer experience that drove engagement on-site and online. During the festival, Jan. 22 to Feb. 1, Acura hosted film fans and celebrities in the Acura Studio, located in the center of the action. But that...
Toyota’s Fantasy Football Hall of Fame Gets Real
The Toyota Hall of Fame, which has lived online as part of Yahoo! Sports’ Fantasy Football experience since 2007, has entered the real world as part of the Yahoo! Game Day area at Levi’s Stadium in San Francisco. “Anytime you can take a digital experience that has worked as well as it has for us,...
How Pepsi’s Hyped for Halftime Serves Up Content
Live events as TV ads? It’s happening, and there’s no brand more prolific in the space than Pepsi, whose Get Hyped for Halftime campaign this year brought its event marketing literally to the millions through a blend of content running on TV and digital sites, including its own and those of its partners, all to...
Lipton Iced Tea’s Launch Event Sparkles at Sundance
There was a different sort of bubbly on the scene at the Sundance Film Festival—tiny bubbles at Lipton Iced Tea’s launch event for its new sparkling tea line. The 125-year-old brand’s presence in Park City, Utah, a three-day pop-up lounge, helped kick off a three-month sampling tour to promote the sparkling teas at festivals across...