Sponsorships
Chase Sapphire Grants Cardholders Exclusive Access at Sundance
To engage cardholders in perks and exclusive access at the Sundance Film Festival, while giving prospective cardholders a taste of what the card and brand has to offer, Chase Sapphire Preferred, a presenting sponsor, activated Chase Sapphire on Main in Park City, Utah, Jan. 22 to Feb. 1. Inside the venue, the brand hosted panel...
Hot Sponsorship Platforms: Food, Fitness and Fantasy
In our last installment of hot properties and sponsorship opportunities, we took you inside three offbeat events that have impressive and highly desirable followings: the Internet Cat Video Festival, the food-truck-friendly Vendy Awards, and Coney Island’s infamous Mermaid Parade. This time around, we’ve collected three more event platforms that run the gamut of passion points....
Inside Chobani’s Yogurt-Inspired Sundance Experiences
Yogurt cups, innovative yogurt creations and a digital campaign rounded out Chobani’s Sundance experiences, designed to drive trial and awareness of its products among the festival’s hip audience of film lovers and influencers. At the heart of the brand’s efforts at the festival, which took place in Park City, Utah, Jan. 22 to Feb. 1,...
Super Bowl XLIX: Bud Light’s House of Whatever
Bud Light’s Up For Whatever platform has returned for a second year, ushered in with a massive 75,000-sq.-ft. House of Whatever experience constructed at Super Bowl XLIX in Glendale, AZ. What began a year ago with a Super Bowl TV spot extracted from real user-driven content has not only become a phenomenon—it’s become an inspiration...