Sponsorships
Bud Light Will Prove It’s Still Up For Whatever At Super Bowl XLIX
Four months after its Whatever, USA takeover of Crested Butte, CO, Anheuser-Busch’s Bud Light is rolling out another epic brand fan adventure at Super Bowl XLIX with House of Whatever. The venue will host A-list performers, including dj Steve Aoki, epic parties and constant once-in-a-lifetime activities over three days during Super Bowl week in Phoenix...
Music Sponsorships Are All About the Details
To really make the most of your sponsorship dollars it’s important to find ways to better connect with loyal music fans and that means a one-size-fits-all strategy just won’t cut it. Here’s a look at how some marketers have created multiplatform campaigns that sell their product while making a genuine connection between brand and artist.
Early Times Creates Giant Mint Julep At Derby
Early Times leveraged its sponsorship of the Kentucky Derby this year by creating what the company claims is the World’s Largest Mint Julep a six-foot tall glass filled with the traditional drink of the Derby ornamented with a sprig of mint and an Early Times branded stirring stick.The brand commissioned Indiana-based Weber Group to create...
Teva Hits Vail for a Mountain Games Sponsorship Program
MANY BRANDS rely on their biggest sponsorship properties as once-a-year platforms for launching new products making big announcements and getting face time with customers. But few take full advantage of all the ways a title sponsorship can carry their brand’s momentum throughout the rest of the year.