Sponsorships
Sponsorships: Wrigley’s Announces Deal With NBA
Wrigley’s is bringing five of its chewing gum brands together under one umbrella deal that will make the company—and its brands—the category sponsor for the NBA. As such the five brands—Big Red Doublemint Juicy Fruit Winterfresh and Wrigley’s Spearmint—will share status as the official chewing gum of the NBA.
Activation: WaMu Offers Customers Special Perks At Sponsored Venues
WaMu is the latest in a line of banking companies—including Bank of America and American Express—to offer its customers special event-related perks with the simple flash of a card.
Sponsorships: ING Expands Its Marathon Empire To The Mile High City
ING announced last week that it will add the Denver Marathon to its expanding portfolio of marathon sponsorships. The multiyear deal also makes the company the title sponsor of the ING Marathon Relay a four-person relay “race-within-a-race ” to be held on Oct. 14 the same day as the marathon.
Fashion Week Sponsorships
Brands use Fashion Week sponsorships to strut their stuff reach influencers—and just plain look good When it comes to glitz few events in New York City can rival Fashion Week the semi-annual ritual under the tents in Bryant Park where leggy models strut the latest designer duds down the catwalk.