Stunts
Comedy Central’s ‘Daily Show’ Crafts a Satirical Art Exhibition for ‘Heroes of the Freedomsurrection’
Political satire is a tricky game to play, particularly when you’re transporting comedic commentary into the physical realm. But it’s in the nature of Comedy Central’s “The Daily Show With Trevor Noah” to strike when the right cultural moment presents itself. Enter: Heroes of the Freedomsurrection, an outdoor public art installation that ironically paid tribute...
How Amazon Prime Video Staged Alien Invasions to Promote ‘The Tomorrow War’
The year 2020 was one without summer blockbusters but Amazon Prime Video made up for lost time in July with the debut of its original movie, “The Tomorrow War.” On the heels of several other successful film launches, the brand unleashed a global experiential campaign to promote the new flick and position itself as a...
Stunts: FX Deploys ‘Dave Drops’ to Surprise and Delight Fans of its Hit Comedy
The goal for promoting season two of the FX comedy “Dave” was to bring Dave directly to the fans. What the fans didn’t know, however, was that Dave would come to them standing atop a 50-foot drone or on a video screen that popped up from a furry anteater on wheels. The “Dave Drops” stunt...
Drone Drops, Diversity and Dimension: Inside the Global Launch of Amazon’s ‘Without Remorse’
How Amazon unleashed a multi-platform campaign built for diverse audiences Leave it to Amazon Prime Video to execute an experiential marketing campaign as gripping as the action-packed film it was built to promote. Ahead of the debut of its original military thriller “Tom Clancy’s Without Remorse,” the brand launched a multidimensional global marketing program aimed...