Stunts

April 8, 2019

Stunts: Taco Bell Canada Fans Trade a Drive-Thru for a Slide-Thru on the Slopes

Taco Bell is known for creating clever activations for its enthusiastic millennial and Gen Z fan base. It has held an exclusive dinner in its top-secret test kitchen, hosted Airbnb sleepovers in its restaurants and, recently, it erected a billboard that literally dispensed piping hot nacho cheese. Taco Bell’s latest stunt lives up to its...

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April 3, 2019

Gotcha! Brands Get Creative with April Fool’s Day Pranks

Its exact origins are a mystery, but for people around the world, April Fool’s Day serves as an opportunity to indulge in lighthearted hoaxes, pranks and tomfoolery without any serious repercussions—if only for a day. And it’s not just consumers pulling fast ones on their friends and family; brands and the media come out to...

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