Stunts
Stunts: Yahoo Finance Promotes its Subscription Product with a Bank Vault
To support its newly launched Premium subscription service, Yahoo Finance gave consumers in New York City’s Grand Central Terminal the combination to its vault. Well, almost. On July 23, the brand activated a giant, beaming bank vault stunt stuffed with branded money bags, gold stacks and fake $100 dollar bills, and invited commuters and other...
Four Things to Know About Nik Wallenda’s Tightrope Walk Across Times Square
Tightrope walker Nik Wallenda brings a whole new meaning to the word “stunt.” He has traversed Niagara Falls and a Grand Canyon-area gorge on a high wire—without a safety net and before a live television audience. And just last month, on the evening of June 23, Wallenda took his high-wire artistry to the Big Apple...
Pella Puts New York City on Mute with a ‘Noisy’ Demo of its Windows and Doors
As the third-busiest train station in North America, you wouldn’t describe Grand Central Terminal in New York City as “silent.” But Pella made it its mission to change that by leveraging the station’s Vanderbilt Hall as a testing ground for its Lifestyle Series of noise-insulating wood windows and patio doors. Pella activated a pop-up home...
Locals Lead a Renaissance Hotels Harlem Scavenger Hunt
One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed “Navigators” expose guests to hidden gems within the hotels’ local communities. For the launch of its new Discover This Way campaign promoting Navigator, the brand staged a scavenger hunt-filled evening for loyalty members, press and influencers featuring performances, local personalities...