Stunts
Namecheap’s Low-Budget ‘Where’s Waldo’ Stunt Goes Viral
Where’s Waldo? From March 11-15 you could find him wandering through the South by Southwest Interactive festival (SXSWi), attracting the attention of thousands of consumers as he sported the signature red and white-striped shirt and hat from the classic children’s books of the same name. “Waldo” in this case was Wesley Faulkner, social media manager...
Toyota’s Scalable Billboard Takes RAV4 Campaign to New Heights
Toyota’s RAV4 Hybrid vehicle has done well with city dwellers, so to reinforce that relationship while simultaneously making a statement during the New York International Auto Show, Toyota asked consumers to look up. Way up. From March 22-24, the brand transformed two billboards at 47th street and 7th avenue in Times Square into a custom...
Inside JetBlue’s ‘Reach Across the Aisle’ Viral Stunt
In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the presidential primaries for an in-flight activation that got passengers to literally Reach Across the Aisle. The 150 passengers aboard a flight from Boston to Phoenix were told they would win a free round-trip ticket to one of 20 domestic or...
FOX Sports’ Daytona 500 Stunt Gets ‘the Boot’ in NYC
FOX Sports got New Yorkers’ motors running Feb. 16-19 with a NASCAR stunt in one of New York City’s most heavily trafficked locales. To promote its coverage of the Daytona 500 on Feb. 21, the media brand placed the No. 18 M&M’s NASCAR Sprint Cup Series vehicle of defending champion Kyle Busch in Manhattan’s bustling...