Stunts
Media Stunts: WE tv’s Bridezillas Whip Up A Media Frenzy In Times Square
The WE network’s cake-covered brides are back baby. And this time they’re madder—and hungrier—than ever. To recap the network generated buzz for reality show “Bridezillas” in 2005 with a find-the-cash-in-the-cake stunt (brides fought tooth and manicured nail through a 15-foot three-tiered cake for a shot at $25 000) and in 2006 by challenging women with...
Stunts: Speight’s Sets Sail To London To Deliver Beer To Mates
Kiwis (that’s slang for New Zealanders) love their Speight’s Gold Medal Ale. So when an ex-pat named Tim Ellingham lamented to the beer maker that he couldn’t get his favorite lager in London the brand decided to ship it to him—in a custom-built fully operational Speight’s brew pub riding atop a cargo ship. It’s the...
Street Events: Cinemax Feels The Force For Star Wars; HBO Pumps Boxing
Cinemax used a four-pack of events to make fans of the Star Wars franchise—and cable affiliates—feel like the force is with them. One-day “Join the Jedi Order events” (in New York City Los Angeles San Francisco and Philadelphia) gave die-hards the chance to feel like they’re part of the rebel forces. The cable network telecast...
Street stunts net results for brands
CONVINCING PEOPLE TO DONATE to a charitable cause is always a challenging task. But nonprofits some with support from corporate sponsors are turning the tide by going guerrilla.