Tours
How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour
For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup lies in the opportunity to bring people together for simple moments of connection. The beverage giant has been an official sponsor of the tournament, which attracts billions of viewers, since 1978. And ahead of this year’s event, the brand launched...
10 Lessons Wyman’s Learned About Brand-building During its Second Mobile Tour
Every event campaign yields lessons learned, something frozen fruit brand Wyman’s, which just wrapped its second-ever mobile tour, can attest to. From June to October, the brand was on the road in its blueberry-covered Bee Wild Mobile, and for the first time, ventured beyond its home state of Maine. Along the journey, Wyman’s hit different...
How Shipt Got a Jump on Back-to-School Shopping with a Bright Green Bus
Same-day delivery app Shipt put its own spin on a ubiquitous back-to-school symbol—the yellow school bus—with the launch of a mobile tour designed to demonstrate the ease of ordering school supplies through its service. Anchoring the tour—which visited New York City, Boston, Philadelphia and Baltimore from July 20 to Aug. 2—was a branded bright green...
Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration
The long-running Honda Civic Tour is known for bringing fans closer to some of the hottest artists in music. But as it enters its 21st year, fresh off a groundbreaking virtual program in 2021 that featured the R&B artist H.E.R. in a live mixed reality broadcast on an XR stage, the brand is writing a...