Tours
Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series
Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a...
Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer
Summertime and ice cream go hand-in-hand, and along with the rising temperatures this season has been a rise in ice cream truck tours. Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Here, we...
Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms
Revenge is a dish best served cold, so to celebrate the 40th anniversary of “Star Trek II: The Wrath of Khan,” Paramount+ hit the road with a branded ice cream truck on a mission to expand the franchise’s fan base and solidify its positioning as the home of “Star Trek” content. Part of the network’s...
Ghirardelli Elevates the S’mores Moment on its first Experiential Tour
Ghirardelli squares are known for their “luscious” bites of chocolate with fillings like caramel that kick a moment of indulgence up a notch. But this summer, Ghirardelli is inviting consumers to elevate everyday indulgences, like the summer classic, the s’more, with its squares that provide “the perfect bite.” What began as a shopper marketing program...