Tours
CBS Taps into Classic Content with a ‘The Price is Right’ National Tour
Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is Right,” CBS is embarking on a “Come On Down Tour” to bring the classic content to fans at 50 stops across the nation. The experience is inspired by insights that show consumers have sought comfort in nostalgic activities, music and...
Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour
Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. The platform, which launched in 2014, is returning to the slopes after...
Prebiotic Soda Poppi’s Unexpected Target Strategy Sparkles in Pandemic Times
Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform. And while the brand was targeting 18-...
How HBO Max’s Collegiate Mobile Pop-up Tour Energized California Campuses
HBO Max knows that perhaps no one appreciates free swag more than a college student. So to celebrate the new HBO Max Original show, “The Sex Lives of College Girls,” that premiered on Nov. 18, the brand launched a mobile pop-up tour for collegiate crowds to revel in partner samplings and touchpoints that brought the...