Tours
Mobile Tours: Wyman’s Kicks off a Brand Marketing Push with a Local Sampling Program
The average consumer can’t distinguish between wild and cultivated blueberries, if they recognize that there are two types at all. Maine-based frozen fruit brand Wyman’s is on a mission to change that with help from two alumni of the Oscar Mayer Hotdogger and Planters Peanutter brand ambassador programs. The 147-year-old family-owned company is marking its...
How Chaco is Activating its Postponed Mobile Tour With COVID-era Tweaks
What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. A year later, the brand is on the road activating its original tour concept across the U.S., delivering the kind of comeback story...
HBO Max’s Rewards-driven Walking Tour Sends Fans on a Journey Through its Content Catalogue
New York City is the backdrop to some of the most iconic moments in the films and TV series available on HBO Max. So to showcase the breadth of its content and celebrate the Big Apple’s reopening after a daunting year, the streaming service developed an interactive, rewards-driven walking tour across Manhattan. The experience served...
Sweets and the City: Godiva Deploys a Retro Pink Truck to ‘Deliver Happiness’ to New Yorkers
Right now, Godiva figures we could all use some good cheer—and chocolate. Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling...