Tours
Engaging Lifelong Fans: Inside Mattel’s Hot Wheels Monster Trucks Live Tour
Mattel’s Hot Wheels brand is a multi-generational property, one that attracts young consumers who play with the toy vehicles in their rooms on up to adult Hot Wheel collectors.
Blindfolded Attendees Experience Netflix’s “Bird Box” Inside a Double-Decker Bus
Netflix’s Dec. 21 film “Bird Box” has permeated the cultural landscape with countless memes, a dangerous Bird Box challenge (which Netflix swiftly denounced on social media) and an astonishing announcement from the streaming platform that some 45 million accounts had watched the film in its first seven days. But long before the craze took hold,...
Craigellachie Serves Free Samples of its Prized Single Malt Scotch Inside a ‘Tiny Bar’
Ask any whisky aficionado where a well-aged single malt Scotch belongs, and they’re likely to tell you inside a crystal decanter, or a display cabinet, far from harm’s reach. But Bacardi-owned Craigellachie, known as “the bad boy of Speyside [Scotland],” isn’t your typical whisky brand. So to attract new customers and tout its oldest spirit...
The Intel Learning Lab Tour Gives Students High-Tech Educational Experiences
Intel technologies touch a variety of industries, but to showcase how its innovations can transform schools, the brand built a mobile classroom of the future dubbed the Tech Learning Lab. The multi-city mobile tour kicked off on Oct. 16 with a visit to the Bronx Academy of Letters in New York City. Active until Dec....