Tours
It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017
From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard family stuff, brands of every shape and size hit the road this year with a wide variety of experiential tour concepts, strategies and consumer targets. Some activated out of inventive and eye-catching tour vehicles. (Adult Swim may have given the Wienermobile a...
Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour
As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand searched for a unique and inclusive way to promote the show—which follows three auto buffs on global, car-themed adventures—and underscore the benefits of its Prime membership program. The solution? Hitting the road, naturally. Amazon made pit stops across the nation...
Six Experiential Marketing Lessons From Harry Potter: The Exhibition
Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions of fans into the world of J.K. Rowling’s iconic character.
MorningStar Farms Hits Retailers and Breweries on the Grill It to Believe It Tour
According to Nielsen, 75 percent of Americans are open to eating vegetable-based foods, while one-third actively strive to reduce meat eating altogether. That’s good news for MorningStar Farms, the number one veggie burger brand in the category. To take advantage of consumers’ shifting perspective on veggie-based fare, the brand activated the nationwide Grill It to...