Tours
The ACC Unleashes 15 Mascots in New York City to Boost March Madness Visibility
“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a...
Online Retailer Zappos Looks to Make Offline Connections on the Road
Zappos is taking its online retail brand offline and on the road for the first time with a “Friends with Benefits Road Show,” a cross-country road trip targeting cities with a bright and high-tech retail experience. The tour kicked off Jan. 27-29 in Austin at 1327 South Congress. The plan is to hit one city...
Subaru Elevates WinterFest with More Partners and Builds
Subaru’s WinterFest, a weekend-based lifestyle tour that activates at mountain resorts throughout the ski and snowboard season, kicked off this year with more partners and an enhanced activation footprint. Subaru, which has entwined its brand with outdoor culture for decades, will make 15 stops on the 11-state tour. The first stop took place at Copper...
Tailgating: State Farm Drives NFL Game Days from a Tiny House
State Farm created a physical manifestation of combined home and auto insurance coverage with the RoadHouse, a “tiny house” on an extended 15-foot Ford F350 Dually pickup truck that’s engaging tailgaters at NFL games this football season.