Tours
Embracing Early Hours: How Jamba’s Sampling Activation Capitalized on the Rising Sun
Before juicing was, well, juicing, Jamba was there. Launched as a little juice shop 34 years ago in San Luis Obispo, CA, Jamba today boasts more than 700 locations across the U.S. and even other parts of the world. But following the QSR brand’s reboot four months ago with a new look and name (just...
A Day in the Life: Tour Manager Romel Martin on His Career on the Road
The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand....
The Brief: Golden Porta Potties and Boozy ‘Sailgates’
This week’s hot takes on hot topics in experiential marketing cover Golden Porta Potties, boozy “sailgates” and a “Bridgerton” bust.
Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day
Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than...