Tours
Syfy Reaches Millennials On Campus and Via Social Media
To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the...
PepsiCo Elevates Food Sampling with New Kitchen on Wheels
PepsiCo next month is headed to Super Bowl 50’s Game Day Fan Plaza with NSPIRE, a restaurant-quality kitchen on wheels that will hand out samples of Tostitos Top ‘N Go tortilla chips and Korean beef barbecue, one of the dishes made by the company’s chefs and inspired by its food and beverage portfolio. The company’s...
Life is Good Founders Anchor a New Mobile Tour Strategy
Retail brand Life is Good, whose goal is to spread positivity through its happy face logo and charitable missions, is known for its proprietary events like the Life is Good Festival held in its home state of Massachusetts. But this past fall, the brand shifted gears, going back to its roots by taking its message...
Take a Tour of the Jack Daniel’s Motel No. 7
Jack Daniel’s Motel No. 7 pop-up tour, which took place in a converted Brooklyn warehouse over two nights in November, delivered a sensory extravaganza that immersed attendees in an experience inspired by the brand’s link to pop culture and the motel’s role in the rock star’s journey. It combined rockin’ music, alluring characters and an...