Tours
New England Coffee Brews up a B-to-B-to-C Sampling Tour
New England Coffee is celebrating 100 years in business with a yearlong Extraordinary People campaign that pays homage to its food service customers and consumers and raises awareness of the brand. A #YouAreExtraordinary engagement and sampling tour, which kicked off in March and serves as the cornerstone of the effort, so far has made 180...
Billboard Goes ‘Back to the Block’ with Concert Series
Billboard brought hip-hop stars and their most passionate fans “Back to the Block” with an intimate concert series that returned the artists to their humble beginnings. In partnership with 1800 Tequila, the brand in May and June offered exclusive performances at venues that helped hip-hop stars break into the music industry. The tour included performances...
I Love NY Mobile Tour Elevates the Travel Guide Experience
Empire State Development, New York State’s chief economic development agency, on June 3 launched the I Love NY mobile tour, a program designed to educate New York residents (chiefly) about all the destinations located right within their state. Housed in an eight-foot by 16-foot foldout trailer pulled by an SUV, the activation is targeting festivals...
Arbella Teaches a Mobile Course in ‘Distractology’
Relaunching a six-year-old program with a fully integrated campaign strategy that mixes a mobile experience with digital engagement and content, Arbella Insurance’s nonprofit arm Arbella Foundation is parking its Distractology simulator experience at schools across southern New England. The simulator, which will make stops at high schools through June and continue while school is in...