Tours
Delta Fires Up Campus Tailgate Events with the Celebration Grill
Delta Air Lines has landed at five universities this fall with its Delta Celebration Grill, where it is cooking up burgers, handing out branded premiums, offering social media photo sharing ops and adding members to its SkyMiles loyalty program. The aviation-themed grill is the handiwork of more than 60 Delta TechOps employees from seven departments...
Brand USA Tightens Up its Content Strategy
For the second summer in a row, Brand USA, a public-private organization that promotes international travel to the U.S., sent teams of international travel influencers on content-gathering great American road trips. This year the brand targeted new areas of the country and re-structured the program to generate more consistent content results for its online channels....
Three Lessons from Harley-Davidson’s Global Tour
Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged its electric motorcycles, slipped into its leather jackets and helmets and headed out for a spin through Asia and Europe. The tour, which launched with media and invitation-only consumer rides at Malaysia’s Sepang International Circuit on Feb. 25, will continue...
Khaki-Clad Bus Drives FOX Sports 1 Football Tour
FOX Sports 1 on Aug. 22 kicked off the college football season with a nine-city tour that celebrates first-year Michigan Head Coach Jim Harbaugh —and his signature sweatshirt and khaki pants—with a mobile vehicle wrapped entirely in khaki fabric. The Opening Drive tour promoted the channel’s first broadcast of the football season on Sept. 3,...