Tours
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B-to-C EventsDenim Brand NYDJ’s National Tour Encourages Women to Experience Their ‘Perfect Fit’
You know that glorious sensation that occurs every now and again when you slip into a pair of jeans and they feel so right? That’s the experience “slimming” denim brand NYDJ is hoping to bring to women on its National Fit Tour, which launched on April 15 at Fashion Valley Mall in San Diego. The […]
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B-to-C EventsAdvance Auto Parts Carves Out a Tour for DIY Millennials
For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile tour hitting store events and outdoor festivals. This year, the brand has rolled out fresh engagements for its perennial program plus a whole other tour to target millennials. The 10-month Restoration Tour kicked off on March 10 at Daytona Bike […]
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B-to-B EventsBosch’s Power Tour Hammers Home Job Site Safety
It’s not often that industry betterment serves as the primary motive behind a brand activation, but Bosch is leading the way with a mobile tour aimed at increasing job site safety. Following the success of its 2016 Power Tour, the brand hit the road again with two vehicles in early April and will bring expert-led […]
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B-to-C EventsThe ACC Unleashes 15 Mascots in New York City to Boost March Madness Visibility
“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a […]
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B-to-C EventsOnline Retailer Zappos Looks to Make Offline Connections on the Road
Zappos is taking its online retail brand offline and on the road for the first time with a “Friends with Benefits Road Show,” a cross-country road trip targeting cities with a bright and high-tech retail experience. The tour kicked off Jan. 27-29 in Austin at 1327 South Congress. The plan is to hit one city […]