Tours

September 15, 2015

Pancake Selfie Tour Helps Holiday Inn Express Go Viral

Holiday Inn Express on Sept. 2 launched the Pancake Selfie Express, a 4,000-mile, nine-city tour that combines free, freshly baked pancakes and selfies to boost awareness on-site and on social media of its free breakfast offerings—specifically, its one-touch pancake machine. The effort ties back to the hotelier’s humorous “Stay Smart” ad campaign, which touts how...

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August 27, 2015

Southern Breeze Shares the Sweetness with a Mobile Tour

Southern Breeze Sweet Tea this summer set out to win the hearts of traditional sweet tea markets in the Mid-Atlantic and Southeastern U.S. with its Sweet Ride truck tour. Throughout the campaign, which ran from May 26 to July 3, the brand made stops at local grocery stores while en route to larger more traditional...

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August 25, 2015

LEGO’s Tour Strategy Targets New Fans

LEGO hit the road this summer to reinvigorate its successful Ninjago franchise and promote the related Airjitzu game with an immersive and challenge-driven activation. Launched in early July, the Ninjago tour has traveled to seven large events, including the California and Iowa state fairs, as well as a variety of smaller, high-traffic family events ranging...

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August 19, 2015

Tractor Supply Launches its First State Fair Tour

You can bet the farm that consumers are paying closer attention to Tractor Supply Company now that the home improvement and agriculture chain’s Follow Us to the Fair mobile tour is in full swing. The brand is making stops at state and county fairs, in addition to Tractor Supply stores, across Michigan, Ohio, New York,...

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August 17, 2015

Whisky Education Fuels Revamped Macallan Tour

Single malt Scotch whisky brand The Macallan is raising the stakes for this year’s Raise The Macallan tour, which after seven years has been redesigned to increase word of mouth by providing consumers even more knowledge about the whisky-making process. The revamped cocktail room experience, which launched over a four-week period in April and boots...

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