Tours

To drive trial of its new Infusions line—coffee infused with ingredients to help you stay “alert” or “relax”—Eight O’Clock Coffee has launched an eight-week, 10-market sampling tour featuring a brightly-colored coffee truck.

The Southeast is known for its die-hard college football fans and what do they love almost as much as some good old-fashioned pigskin? Ice cold beer, of course.

There’s no place like home when it comes to relaxing with a glass of wine, and that’s exactly what California-based luxury wine maker Meiomi offered consumers during its four-city sampling tour, which wrapped at the New York City Wine and Food Festival in October. Anchored by a handcrafted 20-foot by 20-foot structure designed to look […]

The Summer Games may be over, but for more than half a million consumers across the country, their brush with Olympic glory lives on thanks to an epic 14-month tour produced by the United States Olympic Committee. The Road to Rio Tour presented by Liberty Mutual Insurance brought top athletes and the spirit of the […]

LEGO’s Quest2Ninjago summer tour, based on its highly successful franchise Ninjago, wrapped on Sept. 10 with an “American Ninja Warrior”-style finale competition at Legoland in Carlsbad, CA. The finale was a culmination of top performing “ninjas” from a seven-market tour where LEGO fans could compete using their ninja skills in an action-packed course that activated […]