Tours
Tillamook Beefs Up Sampling Tour to Spread More Loaf
Tillamook’s cheese sampling Loaf Love Tour is hitting the road again this year on Jan. 29 with a fifth addition to its fleet of branded VW buses that have been refurbished to look like a loaf of its cheddar cheese. The newest addition, a convertible bus named the “Loafster” by Facebook fans, has become the...
Twizzlers Launches Summer Road Trip
The Hershey Company this summer hit the road with the Twizzlers Irresistible Summer Road Trip, a cross-country effort to promote its newest flavor, Twizzlers Sweet & Sour Filled Twists. The eight-market tour, which launched July 26 in Chicago and ends Sept. 19 in St. Louis, is traveling to family festivals, sporting events and beaches where...
Lay’s Kicks Off Mobile Farm Tour
Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that is traveling to five cities following its July 26 debut in New York City’s Times Square. The tour will visit Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles...
Threadless Takes Tees Offline for Mobile Tour
Online t-shirt retailer Threadless this summer launched its first mobile tour to celebrate the company’s tenth anniversary and introduce itself to its fans face-to-face. The e-retailer’s Threadless Everywhere tour traveled in a customized Airstream trailer branded with Threadless’ logo and a van wrapped in graffiti-style art, and stopped at a series of design shows, festivals...