Tours

Advance Auto Parts for a third year is hitting the road on an expanded mobile tour that will visit more than 30 automotive and store events and festivals across the U.S., driving awareness for its Speed Perks rewards program among automotive do-it-yourselfers, in addition to driving traffic to its stores. The tour, which features a […]

Crowd-funding platform Tilt leveraged the power of the people this winter with the first-ever fan-sourced concert tour. The brand collaborated with electronic dance music (EDM) duo The Chainsmokers to develop an itinerary that steered away from traditional tour stops and, instead, focused on demand. Since its launch in 2012, Tilt’s platform has gained plenty of […]

To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the […]

PepsiCo next month is headed to Super Bowl 50’s Game Day Fan Plaza with NSPIRE, a restaurant-quality kitchen on wheels that will hand out samples of Tostitos Top ‘N Go tortilla chips and Korean beef barbecue, one of the dishes made by the company’s chefs and inspired by its food and beverage portfolio. The company’s […]

Retail brand Life is Good, whose goal is to spread positivity through its happy face logo and charitable missions, is known for its proprietary events like the Life is Good Festival held in its home state of Massachusetts. But this past fall, the brand shifted gears, going back to its roots by taking its message […]