Tours
Think Small: Mobile Vehicles That Take Up Little Space Make a Big Impact
Sure a 53-foot tractor-trailer makes a big splash but it also makes a big old dent in your budget. There are always going to be times where a 53-footer makes the most sense but for some programs—such as a sampling tour—a smaller more maneuverable vehicle might be a better fit all around. EM takes a...
Dos Equis and Jim Rose Produce Variety Show Tour
Dos Equis hit the road this fall with The Most Interesting Show in the World a 14-city U.S. tour featuring contortionists aerial performers sword swallowers Japanese robotic dancers fire jugglers drag queens and French burlesque singers. The tour is hosted by Jim Rose emcee of well-known Jim Rose Circus and a performer known for juggling...
Deciding Whether to Lease or Buy Mobile Marketing Vehicles
The rules of the road are getting easier with a variety of purchase options now available for marketers readying mobile tours. With prices for 53-foot tractor trailers starting around $250 000 these days purchasing a truck for a mobile marketing program can be an expensive affair—or it could be one of the best long-term investments...
Targeting: Dodge Sends College Students On Road Trip
Dodge this month sent three teams of college students on road trips each in their own Caliber hatchback wagon to generate attention for the new vehicle and raise funds for Doctors Without Borders. Teams from Boston College Northwestern University and Texas Christian University each hit three different markets en route to Miami where they...