Tours
How Shipt Got a Jump on Back-to-School Shopping with a Bright Green Bus
Same-day delivery app Shipt put its own spin on a ubiquitous back-to-school symbol—the yellow school bus—with the launch of a mobile tour designed to demonstrate the ease of ordering school supplies through its service. Anchoring the tour—which visited New York City, Boston, Philadelphia and Baltimore from July 20 to Aug. 2—was a branded bright green...
Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration
The long-running Honda Civic Tour is known for bringing fans closer to some of the hottest artists in music. But as it enters its 21st year, fresh off a groundbreaking virtual program in 2021 that featured the R&B artist H.E.R. in a live mixed reality broadcast on an XR stage, the brand is writing a...
How Maui Moisture Pampered Houseless Consumers with a Mobile Salon Experience
Many of us take access to hot showers and nourishing meals for granted, but for the countless houseless residents of L.A.’s Skid Row neighborhood, securing those essentials is a daily struggle. So vegan haircare brand Maui Moisture stepped up to pamper members of the community with a mobile salon experience on May 21 during Mental...
Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series
Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a...