Blog
Behind the Scenes at the Travelers Championship
OK, I’ll admit it. When I signed on earlier this summer to volunteer at the Travelers Championship in Cromwell, CT, I didn’t quite know what I was in for. Anyone ages 16 and older can take part in more than 20 volunteer opportunities, and the golf tournament relies on more than 4,000 volunteers who serve...
Feeling the Burn at SELF Magazine’s Up & Out Studio
It’s just before 10 a.m. and I’m already on a train bound for Manhattan. Rising before noon isn’t my ideal way to begin a Saturday but I’m optimistic (if not a bit terrified) about the Pure Barre class I’ll be taking as part of SELF Magazine’s inaugural Up & Out Studio event. For more than...
How Strategic Stunt Marketing ‘Drops’ Can Be Silent But Strong
File this under the “subtle, but not so subtle” stunt marketing category. To promote the release of the latest Jurassic Park movie, “Jurassic World,” Universal Pictures UK on June 5 dropped a dinosaur transport container in the middle of London Waterloo station. Labeled with the fictional InGen Technologies branding, the shipping container offered the warning:...
From Shanghai With Love: The First-Ever CES Asia
Intel’s Victor Torregroza, Program Manager-Brand & Reputation Marketing, Sends You a Taste of the Action A few weeks ago, I attended the debut of CES Asia at the Shanghai New International Expo Center (SNIEC). It was my first time in Shanghai and I was excited to experience the newest incarnation of CES. CES Asia took...