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Watch Now: Necessary Change—What’s Next for B-to-B Events

B-to-B events must evolve to keep pace with changing audiences. So why is it so hard? In this 20-minute power panel, industry experts from Mosaic break down the biggest roadblocks to creating modern business events that attendees will love and crave.

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Experience Design and Creative Process Benchmark Report

The Experience Design & Creative Process Benchmark Report delivers an unprecedented look inside the creative departments at top event agencies and exhibit builders. Coproduced with Highmark TechSystems, the report surveyed 200+ creatives across the U.S. to gauge how design teams are structured, how they function and how they are evolving. The data spans: • Department...

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Event Ops Summer Report: Expert Insights on Tariffs, Extreme Weather, Sustainability and More

From the looming impact of tariffs to living in economic uncertainty to navigating unprecedented weather events to creating experiences despite ever shorter timelines—ops teams are on high alert all day, every day, and probably twice on Sundays.

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Mic Drop Moments: Elevating Brand Events Through Talent Buying with Intention

Strategy is key when it comes to securing the right talent for your corporate event When incorporated strategically, celebrity talent can enhance the attendee experience, create buzz surrounding your brand, and even bolster messaging at your conference or gathering. With more than 30 years of experience, LEO Events has built strong, trusted connections with agents,...

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Six Sentiment Data Innovations That Will Level up the Way You Measure Events

Sentiment data captures the reactions and emotions of event guests, delivering clear ROI and KPI metrics to event marketers The best events elicit a visceral response in their attendees. Capturing these feelings and translating them into emotional data provides a powerful foundation that shows the true impact of an event. But compared to the data-driven...

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