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2024 It List: Inspira Marketing Case Study

CAMPAIGN: International Delight Cold Foam House CLIENT: Danone – International Delight AGENCY: Inspira Marketing Group THE CHALLENGE International Delight has long been known for bringing the flavor to coffee moments with their robust lineup of creamers. But in early 2024, they changed the coffee game entirely with a cold foam topper that doubles as a...

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2024 It List: Inside INCA Productions

A GLOBAL, FULL SERVICE AGENCY. CREATING EXTRAORDINARY EXPERIENCES. FROM IDEATION, TO ACTIVATION, TO AMPLIFICATION. Scan to see more INCA experiences:   CONTACT INFORMATION: AMANDA GARRETT DIRECTOR OF GROWTH [email protected] INCAPRODUCTIONS.COM

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Creativity Under Compressed Timelines

Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Indeed, less time, fewer resources and persistent logistical challenges seem to be the...

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Guest Column: Five Insights on Measuring DEI in Events

There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.

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Mobile Marketing Partners Combine: Lime Media Group Acquires Turtle Transit

In a deal that officially creates the event industry’s largest mobile marketing partner, Lime Media announced its acquisition of award-winning mobile builder Turtle Transit. The combination of Lime—known for its speed, efficiency, quality work, and fleet of 175 mobile vehicles—and Turtle, one of the most creative custom mobile vehicle design shops of the last 20...

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