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Women in Events Industry Forecasters: Q&A with KRo Events

ADVICE FOR YOUNGER WOMEN TRYING TO GET AHEAD IN THE INDUSTRY? Our first bit of advice would be to immerse yourself in every opportunity—shadow as many professionals as possible across different roles, from production to staffing and everything in between. The broader your knowledge of the industry, the more valuable and versatile you’ll become. Secondly,...

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Women in Events Industry Forecasters: Q&A with BeEvents

EXPLAIN WHAT YOU DO. I deliver business solutions in the form of events. BeEvents is a full-service experiential agency. Acting as an extension of your team, we guide you through event strategy and creative design to flawless production. Our proven process delivers measurable impact and aligns with your goals. Our client roster includes Fortune 500...

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Women in Events Industry Forecasters: Q&A with Trademark

2025 Events Will Make Their Mark With Extraordinary Opening Moments Experiential marketing is changing at lightning speed––stunning opening moments, rich multi-media experiences, captivating content, and expert production are the new bar. The first few magical moments of an event are the catalyst that sets its tone, tenor, and impact. They establish the mood, create anticipation,...

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Women in Events Industry Forecasters: Q&A with Access TCA

WHAT’S THE CLIFF’S NOTES ANSWER YOU GIVE YOUNG WOMEN WHO WANT ADVICE ON GETTING AHEAD IN THE INDUSTRY? Be prepared! It’s hard work! Long hours, lack of sleep, not much ‘me time’ built-in (you have to take it), and travel is glamorous until it isn’t. You can’t skip the fundamentals. There are a lot of...

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Women in Events Industry Forecasters: Q&A with Highmark TechSystems

WE’VE SEEN A WAVE OF UPGRADED EXPERIENCES. WHAT/WHO DO YOU THINK IS DRIVING THAT? We give a big nod to our event agency clients who design incredible event experiences, as they’re the ones who are upping the ante for end brands by creating events that are more remarkable and sophisticated than ever before. They’re taking...

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